The series features an ensemble cast based on the characters of Archie Comics, with KJ Apa in the role of Archie Andrews; Lili Reinhart as Betty Cooper, Camila Mendes as Veronica Lodge, and Cole Sprouse as Jughead Jones, the series’ narrator. The cast also features Madelaine Petsch as Cheryl Blossom, Ashleigh Murray as Josie McCoy and Casey Cott as Kevin Keller.