London, 1997; the British music industry is on a winning streak. Britpop bands Blur, Oasis, Supergrass, and The Verve rule the airwaves and Cool Britannia is in full swing. Twenty-seven-year-old A&R man Steven Stelfox (Nicholas Hoult) is slashing and burning his way through the music business, a world where ‘no one knows anything’ and where careers are made and broken by chance and the fickle tastes of the general public